Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Don’t forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can’t ignore the potential power in being able to create customized demographic lists to target with your content.
Allow interested parties to sign up via your Facebook page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Hold contests and sweepstakes or just offer free samples of the product.
Before you launch a Facebook marketing campaign, prioritize your marketing goals. It’s important that your profile have a message and focus on targeting a specific action. For example, use it to increase sales with frequent promotions or to get people to buy a specific line of products. A general profile will not generate that much excitement, but one that buzzes with activity will!
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Your focus should be on users who will actually use what you have to offer. Track the conversion rate to track your progress.
Integrate your campaign across multiple platforms. You want your branding, your site’s look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business’s advertising platform, and therefore encourage more use of all the platforms.
Stay current with new features on Facebook. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too. You should try out features even if you don’t know whether or not you have subscribers that are using them yet.
Think about both business and fun in your Facebook marketing. Often people think way too much business, but they forget that Facebook is really about the fun. You need to incorporate fun into your posts, your tactics, and your strategies. The more fun that you can add, the better the chance that you’ll hit your marks.
Now that you’re done reading this article, you should have a bit more confidence about using Facebook marketing. Sign into Facebook and use what you learned. The quicker you do it, the more likely you can achieve fast results. Start doing this right now!